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Macy's Thanksgiving Day Parade
We took consumers on a virtual road trip as the Avo Float went from its home in Michoacan, Mexico, to New York City, New York for its debut in the Macy's Thanksgiving Day Parade.
My AD and I started on the same day and were instantly given this project as lead creatives. We concepted the UI/UX, provided design options, I wrote scripts for each stop and all copy, and my AD created imagery. On Thanksgiving day, we live-tweeted from our homes during the live parade in NY with our strategist on the ground gathering content.
Landing page was assigned to "AvoTracker.com" but it is no longer live.
Landing Page Screenshots
Landing Page Video
One of six videos are still live
Social Posts
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